Stop paying influencers upfront. Start paying only when they drive sales.
Three years ago there were 1.75 million Shopify stores. Today there are 5.6 million. Your customer sees up to 10,000 ads a day and stops on maybe 1 in 25. CPMs have tripled. Organic reach on product posts dropped 40–70% after Instagram's algorithm update.
The old playbook — brand ads, flat-fee influencer deals, discount codes — is dead. The brands winning right now are running whitelisted influencer ads. And most of your competitors haven't figured it out yet.
When an influencer "whitelists" your brand, they grant you permission to run paid ads directly from their account. The ad shows up in the feed as if it's coming from them — not from your brand page.
It looks like organic content. It feels like a recommendation. And it performs 3–5× better than a brand ad.
We find creators in your niche whose audience already looks like your customer. Vetted, scored, matched to your brand. You don't lift a finger.
We set up a performance-only deal. Creators earn 3% of the sales they drive. Zero flat fees. Zero retainers. Zero wasted spend.
We handle the content editing and creative prep. You get a finished ad ready to go.
We teach you exactly how to run the whitelisted ad in Meta Ads Manager. One simple step. That's all you do.
One of our 8-figure DTC clients came to us running brand ads at a 1.34 ROAS, spending $334K in 12 days with a −6% net margin — bleeding money on every order.
12 days after switching to whitelisted influencer ads through Pickaxe, everything changed.
Whitelisting is still early. Most brands in your space haven't figured this out yet. The ones that start in the next 60 days are going to own their category's feed while everyone else keeps overpaying for brand ads that nobody stops on.
This is the same shift that happened with TikTok Shop. The brands that moved early built moats. The ones that waited are playing catch-up.
Book a free call. We'll show you exactly which creators we'd match you with and what your projected ROAS looks like before you commit to anything.
Book a Free Call No retainer. No flat fees. You pay 3% of what we generate.